Home insurance leads
Home insurance leads from homeowners shopping their policy.
Homeowners shop their policy when they buy, when the renewal arrives with a higher premium, or when a carrier pulls out of their state. We run homeowners campaigns as web leads and inbound quote calls, scoped by state and property type, so your agency talks to owners of the homes it can actually insure.
Recommended format
Web leads with a fast callback, inbound calls for agencies that quote on the phone
A homeowners quote needs property details that take a few minutes to gather, which suits a callback or a longer first call rather than a quick transfer.
Timing: Closings drive spring and summer volume; non-renewals and rate changes drive the rest. In states where carriers have withdrawn, demand runs high and the screening should confirm the property qualifies for the markets you have.
Screening questions written into the specification
These are the questions partners usually approve for home insurance leads. Yours can add, remove, or reword any of them before launch.
- 1Property state and ZIP code
- 2Owner-occupied, rental, or second home
- 3Currently insured and the reason for shopping: purchase, renewal, non-renewal, or rate increase
- 4Approximate year built and property type where your carriers require it
- 5Whether the prospect also wants an auto quote for bundling
Who buys home insurance leads
- Independent agencies writing homeowners with several carriers
- Agencies in states with carrier exits that need replacement coverage prospects
- Multi-line agencies bundling home and auto
Confirm with your counsel
- State licensing and carrier appointment for each state
- Consent language for calls and texts
- Call recording disclosure
We follow the rules you set. Legal responsibility for the sale or the case stays with your licensed team.
Questions about home insurance leads
Pricing is quoted per campaign after a short discussion of your criteria and territory.
Related
Can you exclude property types we cannot write?
Yes. Property type, age, and occupancy are screening questions, and prospects outside your carriers' appetite are not delivered.
Do home leads include an auto bundle opportunity?
The screening can ask whether the homeowner wants an auto quote too, and the answer is passed with the lead.
Which states are available for homeowners campaigns?
The states you are licensed and appointed in. We confirm per-state volume during the campaign discussion.
Web leads or calls for home insurance?
Most agencies start with web leads and a callback process. Agencies with a staffed quote desk add inbound calls once the callback works.
Other insurance lead generation campaigns
Ready when you are
Tell us what you sell. We will build the campaign that brings buyers to you.
Start with a short application or a message. Either way, the first conversation is about your criteria, not a sales pitch.