Home services lead generation
Home services leads that ring your office when a homeowner needs you.
Westlink Solution runs pay-per-call and web-lead campaigns for HVAC, plumbing, roofing, and related contractors across the United States. Urgent repairs arrive as inbound calls to your line during the hours you staff. Planned projects arrive as web leads your office can schedule.
- Service areas you define
- Routing by your hours
- Calls to your own line
What your company receives
- Homeowners in your service area with the need you specified, delivered as live calls or web leads.
- Call routing by hours, with concurrency caps that reflect your real staffing, so you are not billed for calls you cannot take.
- Written billing rules: duration threshold, what counts as a qualified call, and how disputes are reviewed.
- Results reviewed with a named account manager, with seasonal adjustments as demand moves.
Campaigns run across the United States. Pricing is quoted per campaign after a short discussion of your criteria.
Built for
- HVAC and plumbing companies with a dispatcher or office line that can answer during business hours and emergencies.
- Roofing contractors who want inspection and replacement inquiries from specific counties, not the whole state.
- Multi-trade home-services companies that need separate campaigns per trade and per service area.
Westlink does not perform home services. Your team handles estimates, scheduling, and the work.
Home services campaign types
- Pay-per-call
HVAC leads
HVAC leads and inbound calls for repair, replacement, and maintenance, routed to your office in the service areas you choose during the hours you set.
See campaign details - Pay-per-call
Plumbing leads
Plumbing leads and inbound calls for emergency repairs, water heaters, and planned work, routed to your dispatcher in the areas you serve during your hours.
See campaign details - Calls + web leads
Roofing leads
Roofing leads from homeowners needing repairs, storm inspections, or full replacements, scoped to the counties you serve and delivered as calls or web leads.
See campaign details
How a campaign gets scoped
- 01
Tell us what you sell and where
Products, states or ZIP codes, hours you can take calls, and the job types and service areas you will and will not accept. Ten minutes on a call is usually enough.
- 02
We write the campaign specification
Screening questions, delivery format, routing hours, what counts as billable, return rules, and reporting cadence, all in one document you approve before launch.
- 03
Launch small, then scale
The first weeks are for learning how your team handles the format. We review results on the agreed schedule and adjust criteria, hours, or volume from what you see.
Questions buyers ask first
Straight answers, with no numbers we cannot stand behind. Anything specific to your territory is confirmed during the campaign discussion.
Related
Are the calls exclusive to my company?
Routing is defined per campaign. Tell us whether you need calls routed only to your line or are open to shared distribution, and we scope the campaign and pricing accordingly.
What happens to calls outside my hours?
You set the campaign hours and time zone. Calls outside those hours can be held, sent to a voicemail you control, or not generated at all, and the specification states whether any of them are billable.
Can you run a campaign for a single county or ZIP code list?
Yes. Service areas are defined by the ZIP codes or counties you serve. Volume depends on local demand, so we confirm what is realistic for your area before launch.
How much do HVAC or roofing leads cost?
Pricing depends on the trade, the service area, the delivery format, and the screening required. We quote after the campaign discussion and put the number in the written agreement before launch.
Other campaigns we run
Ready when you are
Tell us what you sell. We will build the campaign that brings buyers to you.
Start with a short application or a message. Either way, the first conversation is about your criteria, not a sales pitch.