Pay-per-call campaigns
Pay-per-call leads: the prospect dials, your team answers.
In a pay-per-call campaign, prospects who match your criteria see a tracked number and call it. The call is routed to your line during the hours you set, and you pay for calls that meet the duration and criteria rules written into your specification. It suits products where the first conversation can finish the job.
- Routing by your hours
- Duration and criteria rules in writing
- Concurrency caps you set
What you receive
- Inbound calls from prospects in your states or service areas, routed to the number you choose.
- A written definition of a billable call: minimum duration, criteria, and what happens on busy or no-answer.
- Hours, time zone, and concurrency caps that reflect your staffing, adjusted as you scale.
- Call reporting on an agreed cadence, with recordings where configured.
Campaigns run across the United States. Pricing is quoted per campaign after a short discussion of your criteria.
Pay-per-call works when
- Someone trained can answer your line during campaign hours, including the hours prospects tend to call.
- The first conversation can close or book: an auto quote, an emergency repair, a case intake.
- You want to pay for conversations, not for form fills that need to be chased.
Verticals we run pay-per-call in
Insurance
Auto, health, and final expense quote calls.
Home services
HVAC, plumbing, and roofing repair calls.
Legal intake
MVA and mass tort intake calls.
Debt relief
Debt settlement inquiry calls, where screening allows.
How a campaign gets scoped
- 01
Tell us what you sell and where
Products, states or ZIP codes, hours you can take calls, and the call types and hours you will and will not accept. Ten minutes on a call is usually enough.
- 02
We write the campaign specification
Screening questions, delivery format, routing hours, what counts as billable, return rules, and reporting cadence, all in one document you approve before launch.
- 03
Launch small, then scale
The first weeks are for learning how your team handles the format. We review results on the agreed schedule and adjust criteria, hours, or volume from what you see.
Questions buyers ask first
Straight answers, with no numbers we cannot stand behind. Anything specific to your territory is confirmed during the campaign discussion.
Related
What counts as a billable call?
Whatever your specification says. Usually a call that lasts past an agreed duration and matches the criteria, such as the caller's state or the product asked about. Disputes are reviewed against the recording where one exists.
What if my line is busy or nobody answers?
The specification defines it. Calls can roll to a backup number, be held, or be marked unanswered. Setting concurrency caps that match your staffing is the simplest way to avoid paying for calls you cannot take.
How is pay-per-call different from live transfers?
In pay-per-call the prospect dials directly and your team does the screening on the call. In a live transfer a campaign agent screens first and then hands the call to you. Pay-per-call suits short first conversations; live transfers suit products with eligibility rules.
Can we start with a small test?
Yes. A first campaign is scoped small to learn how your team handles the format, then scaled from the results you see.
Other campaigns we run
Ready when you are
Tell us what you sell. We will build the campaign that brings buyers to you.
Start with a short application or a message. Either way, the first conversation is about your criteria, not a sales pitch.