Health insurance leads
Health insurance leads from people choosing coverage now.
Under-65 health shoppers fall into a few situations: open enrollment, a job change, a new family member, or a plan that got too expensive. Each one asks a different first question, so health campaigns are scoped by plan type and state, and delivered as inbound calls or web leads to match how your agency enrolls.
Recommended format
Pay-per-call during enrollment periods, web leads for year-round follow-up
During open enrollment the first call can enroll. Outside it, special enrollment and private plan prospects benefit from a short callback sequence.
Timing: Open enrollment at the end of the year drives the peak. Special enrollment and private products carry the rest of the year. Campaign hours should widen during the peak and narrow afterwards.
Screening questions written into the specification
These are the questions partners usually approve for health insurance leads. Yours can add, remove, or reword any of them before launch.
- 1State of residence
- 2Household size and whether coverage is for an individual or a family
- 3Plan type of interest: marketplace, private, short-term, or supplemental
- 4Current coverage and the reason for shopping
- 5Enrollment window: open, special, or year-round product
Who buys health insurance leads
- Agencies enrolling marketplace plans with licensed agents during open enrollment
- Brokers selling private and supplemental health products year-round
- Call centers with multi-state licensing and a dialer
Confirm with your counsel
- Marketplace marketing and consent rules for the plans you sell
- State licensing for each state in the campaign
- Clear disclosure that the prospect is speaking with a licensed agent, not the marketplace
We follow the rules you set. Legal responsibility for the sale or the case stays with your licensed team.
Questions about health insurance leads
Pricing is quoted per campaign after a short discussion of your criteria and territory.
Related
Do you separate marketplace and private plan prospects?
The screening questions capture plan type and the reason for shopping, and delivery can be split so each goes to the agents who sell it.
Can we run health campaigns outside open enrollment?
Yes. Special enrollment, private, and supplemental products run year-round, usually as web leads with a callback sequence.
Which states can you cover for health insurance?
The states where your agency is licensed. We confirm volume per state during the campaign discussion.
Are health leads exclusive?
Exclusivity is set per campaign and written into the specification, with the number of buyers stated when leads are shared.
Other insurance lead generation campaigns
Ready when you are
Tell us what you sell. We will build the campaign that brings buyers to you.
Start with a short application or a message. Either way, the first conversation is about your criteria, not a sales pitch.